The first thing about Sam is that he loves what he does and carefully spends the time and effort to get to know you and your background before crafting a strategy for the individual schools that you are applying for. The time spent with him to craft the essays and edits is enjoyable and professional. Dateline management was great in order to keep me on my toes. The overall experience is awesome, I am extremely happy to have worked with him and highly recommend him. FYI - I applied to 3 schools and received offers from all 3 (some with conditions).